Social media strategy

Be memorable. Be strategic.

At Steel City MRKT, our team is not just focused on taking stunning photos and videos and crafting compelling content. We roll up our sleeves and get to work building your brand from the ground up!

We are dedicated to providing your business with the intelligence and thoughtfulness it deserves through a comprehensive process of oversight, research, and development, tailored to your company’s specific needs and targeted social media platforms.

We don’t rely on a one-size-fits-all approach. Instead, our social media team creates customized strategies that are uniquely suited to your business goals.

What is a social media strategy?

While you may expend a lot of energy dissecting the latest social media post to go viral, hoping to uncover the winning formula, the truth is that the most effective social media campaigns owe their success to the strategy that sits behind them.

Think of a social media strategy as a road map that will get you to your destination. Your goal might be to increase sales, raise brand awareness, or sell tickets to an event, for example. A social media strategy will detail how your business will use social media to achieve this goal.

It will include what platforms to use, what type of content to create, management tactics, and which audience to target.

Every piece of the strategy must support the desired outcome.